Course Description
This course will examine the role and impact of media in contemporary society. Through the lens of sociology, we will analyze the ways in which media shapes our perceptions, values, beliefs, and behaviors. We will explore the historical, cultural, economic, and political contexts of media production, circulation, consumption, and regulation. We will also critically examine the implications of media for social justice, diversity, representation, and democracy. By the end of the course, students will have a deep understanding of the complex relationships between media and society.
Course Goals and Objectives
- Learn key concepts and theories in the sociology of media, including media effects, audience reception, media industries, media power, and media ethics.
- Analyze media texts (e.g., news, entertainment, advertising, social media) using sociological perspectives and methods.
- Understand the social, economic, and political factors that shape media production, distribution, and consumption.
- Critically evaluate the impact of media on social identities, representation, diversity, and inclusion.
- Develop skills in media literacy, communication, and advocacy for social change.
Course Outline
Module 1: Introduction to Sociology of Media (4 Lessons)
- Lesson 1: Course overview and syllabus
- Lesson 2: What is sociology of media?
- Lesson 3: Major theories in sociology of media
- Lesson 4: Media literacy and critical thinking
Module 2: Media and Culture (4 Lessons)
- Lesson 5: Media and cultural studies
- Lesson 6: Media and popular culture
- Lesson 7: Gender, race, and ethnicity in media
- Lesson 8: Media and subcultures
Module 3: Media and Society (4 Lessons)
- Lesson 9: Media and socialization
- Lesson 10: Media effects and audience reception
- Lesson 11: Media and politics
- Lesson 12: Media and globalization
Module 4: Media Industries and Policies (4 Lessons)
- Lesson 13: Media ownership and concentration
- Lesson 14: Media production and labor
- Lesson 15: Media regulation and policy
- Lesson 16: Media and advertising
Module 5: New Media and Digital Culture (4 Lessons)
- Lesson 17: Social media and network society
- Lesson 18: Digital media and convergence
- Lesson 19: Cyberculture and online identity
- Lesson 20: Media and emerging technologies
Module 6: Media and Social Issues (4 Lessons)
- Lesson 21: Media and activism
- Lesson 22: Media and social justice
- Lesson 23: Media and health communication
- Lesson 24: Media and environmental communication
Module 7: Media Ethics and Responsibility (4 Lessons)
- Lesson 25: Media and professional ethics
- Lesson 26: Media and privacy
- Lesson 27: Media and censorship
- Lesson 28: Media and accountability
Module 8: Media and Future (2 Lessons)
- Lesson 29: Media and innovation
- Lesson 30: Conclusion and final project presentations
Course Format
This course will be conducted online through a learning management system (LMS) such as Canvas or Moodle. Each lesson will consist of readings, videos, exercises, and discussions. Students will complete quizzes, assignments, and a final project that apply sociological concepts and methods to the analysis of media texts and issues. The instructor will provide feedback and guidance through online office hours, email, and discussion forums.
Course Materials
- Chin, C. (2017). Sociology of Media: A Critical Reader. Routledge.
- Potter, W. (2018). Media Effects Theories. Wiley Blackwell.
- Lievrouw, L. (2014). Alternative and Activist New Media. Wiley Blackwell.
- Jenkins, H. (2014). Spreadable Media: Creating Value and Meaning in a Networked Culture. NYU Press.
- Pew Research Center. http://www.pewresearch.org
- Media Education Foundation. http://www.mediaed.org
Assessment and Grading
- Quizzes (10%)
- Discussion participation (20%)
- Assignments (40%)
- Final project (30%)
Grades will be based on the quality of participation, engagement, and critical analysis demonstrated in class discussions, assignments, and projects. Attendance is expected and failure to attend without a legitimate excuse will affect the participation grade.