| Full lesson | Create for a teacher a set of content for giving a lesson, beginning with the lesson plan. Each new block of materials must begin with an H1 heading (other subheaders must be H2, H3, etc). When you describe required pictures, write those descriptions in curly brackets, for example: {A picture of a triangle} |
| Which subject | Business |
| What topic | Promoting sports and entertainment, advertising and sales promotions in sports and entertainment |
| What length (min) | 30 |
| What age group | Year or Grade 11 |
| Class size | 20 |
| What curriculum | |
| Include full script | |
| Check previous homework | |
| Ask some students to presents their homework | |
| Add a physical break | |
| Add group activities | |
| Include homework | |
| Show correct answers | |
| Prepare slide templates | |
| Number of slides | 5 |
| Create fill-in cards for students | |
| Create creative backup tasks for unexpected moments |
Business
Promoting sports and entertainment, advertising, and sales promotions in sports and entertainment
Year/Grade 11
30 minutes
20
This lesson corresponds with the national curriculum standards for Business Education at the high school level, focusing on marketing strategies in the sports and entertainment industry.
| Step Number | Step Title | Length | Details |
|---|---|---|---|
| 1 | Introduction | 5 minutes | Brief overview of the lesson topic, introducing key terms related to advertising and promotions. |
| 2 | Checking Homework | 5 minutes | Review homework assignment from the previous lesson without student presentations; provide feedback. |
| 3 | Group Activity Setup | 5 minutes | Distribute printable cards to students and explain how to fill them out during the lesson. |
| 4 | Main Lesson Content | 10 minutes | Discuss different advertising techniques and sales promotions in sports and entertainment, using examples. |
| 5 | Interactive Activity | 3 minutes | Allow students to complete the cards with their thoughts and ideas based on the discussion. |
| 6 | Collecting Cards | 2 minutes | Randomly check or collect the students' filled cards to assess understanding of the lesson content. |
| 7 | Assigning Homework | 2 minutes | Provide the homework assignment for the next lesson, ensuring clarity on expectations. |
“Good morning, everyone! I hope you’re all doing well today. In today’s lesson, we’re going to explore an exciting topic in the world of business: promoting sports and entertainment. We’ll dive into the roles of advertising and sales promotions in this sector. By the end of our time together, you should have a better understanding of different advertising techniques and how they can effectively promote sports and entertainment events. Let’s get started by introducing some key terms related to our topic.”
“Before we move on to today’s new material, let’s take a quick moment to check on the homework assignment I gave you last week. I won’t ask anyone to present, but I will provide some feedback based on what I saw in your submissions. Please take out your homework and review it quietly. Were there any questions or difficulties you encountered that you’d like to discuss?”
“Now, let’s prepare for a group activity that will help us engage with what we’re learning today. I will be distributing these printable cards to each of you. On these cards, you’ll be able to jot down your thoughts during our lesson. Please pay attention to the instructions as I explain how to fill them out. You’ll be using them to reflect on what we discuss.”
(Distribute cards and markers or pens)
“Once you receive your card, take a moment to read the instructions on it. You’ll be noting down different advertising techniques and sales promotions we discuss today, so keep these handy!”
“Let’s jump into the main content of our lesson. As we talk about advertising in the sports and entertainment world, I want you to think of examples you’ve seen recently.
To start, can anyone tell me what advertising techniques you think are commonly used in sports?
(Allow students to respond)
“Great answers! Common techniques include social media campaigns, billboards, and advertisements during sports events. Let’s take a look at some specific examples.
(Use projector or whiteboard to display some examples)
“For instance, we often see sports brands teaming up with athletes for endorsements. Can anyone think of an athlete who promotes a brand?
(Encourage responses and discuss the effectiveness of their endorsements)
“Now, let’s move into sales promotions. These can take many forms, such as discounts on tickets, promotional giveaways, or special event packages.
Think about the last time you saw a promotion for a concert or sports game. What drew your attention?”
(Continue the discussion, emphasizing the effectiveness of various strategies)
“Now, I’d like you to take a moment to fill out your cards. Reflect on the advertising and sales promotion techniques we’ve discussed. Write down at least two techniques that stood out to you and any thoughts on their effectiveness. You have three minutes to complete this.”
(Give students time to write)
“Time’s up! Please hand your cards to me, and I will randomly collect them to see what you’ve taken away from our discussion today. Don’t worry; this isn’t graded, but I will use your responses to inform our next lesson.”
“As we wrap up for today, I want to assign a homework task to reinforce what we’ve learned. For your homework, I’d like you to choose a sports or entertainment event and research its advertising and sales promotion strategies. Write a short paragraph about what you find and how effective those strategies are. Make sure to bring this to our next class.
Do you have any questions about what I’m expecting?
(Allow for any clarifications needed)
“Thank you for your participation today! I look forward to seeing your homework next class. Have a great rest of your day!”
What are some common advertising techniques used in promoting sports? Provide at least three examples and briefly explain each.
Choose a specific athlete or entertainer known for endorsements. Which brand do they promote, and why do you think this partnership is effective?
Describe a recent sales promotion you experienced or observed related to a sports or entertainment event. What elements made it appealing to you?
In your own words, explain the difference between advertising and sales promotions.
For your homework, you were asked to research a sports or entertainment event's advertising strategies. What event did you choose, and what specific advertising tactics did you find?
Reflect on the effectiveness of the advertising strategies you researched. Do you think they would successfully attract attendees or viewers? Why or why not?
Discuss the importance of social media in the promotion of sports and entertainment. How does it differ from traditional advertising methods?
What role do endorsements by athletes play in shaping consumer perceptions of a brand? Provide examples to support your answer.
How do promotional giveaways influence audience engagement at events?
Based on the discussion we had in class, which advertising or sales promotion strategy do you believe is the most effective, and why?
| Question | Answer |
|---|---|
| What are some common advertising techniques used in sports and entertainment? | |
| Can you give an example of an athlete who promotes a brand? | |
| What types of sales promotions do you think are most effective in attracting audiences? | |
| How do social media campaigns influence the promotion of sports events? | |
| What is the role of endorsements in advertising for sports brands? | |
| Can you recall a recent concert or sports event that had an effective promotion strategy? | |
| What are some potential drawbacks of certain advertising techniques in sports? | |
| How do discounts on tickets impact consumer behavior? | |
| What is the importance of promotional giveaways in sales promotions? | |
| How does the timing of advertisements affect their effectiveness? |