Discussion Questions for Global Marketing
Question 1: The Impact of Cultural Differences
- How do cultural differences influence global marketing strategies?
In what ways should companies adapt their marketing messages to align with local cultures? Discuss examples of brands that have successfully navigated cultural differences in their marketing campaigns.
Question 2: Digital Marketing and Global Reach
- What role does digital marketing play in expanding a brand's global presence?
Analyze how digital platforms can facilitate global marketing efforts compared to traditional methods. What are the challenges and advantages of using social media, e-commerce, and online advertising in different regions?
Question 3: Ethical Considerations in Global Marketing
- What ethical considerations should companies keep in mind when marketing globally?
Explore the potential ethical dilemmas that arise in global marketing, such as misleading advertising, exploitation of labor, and the impact of marketing practices on local economies. How can businesses ensure they remain ethical while pursuing global expansion?
These questions are designed to foster critical thinking and collaborative discussion among students, encouraging them to explore various dimensions of global marketing and its implications in a rapidly changing business environment.