| Full lesson | Create for a teacher a set of content for giving a lesson, beginning with the lesson plan. Each new block of materials must begin with an H1 heading (other subheaders must be H2, H3, etc). When you describe required pictures, write those descriptions in curly brackets, for example: {A picture of a triangle} |
| Which subject | Hospitality & catering |
| What topic | Customer needs in food |
| What length (min) | 30 |
| What age group | Year or Grade 10 |
| Class size | 20 |
| What curriculum | |
| Include full script | |
| Check previous homework | |
| Ask some students to presents their homework | |
| Add a physical break | |
| Add group activities | |
| Include homework | |
| Show correct answers | |
| Prepare slide templates | |
| Number of slides | 5 |
| Create fill-in cards for students | |
| Create creative backup tasks for unexpected moments |
Customer Needs in Food
Hospitality & Catering
Year 10
30 minutes
20 students
This lesson aligns with the national curriculum standards for Hospitality and Catering, specifically focusing on customer service aspects and understanding consumer preferences in the food service industry.
| Step Number | Step Title | Length | Details |
|---|---|---|---|
| 1 | Introduction to Customer Needs | 5 mins | Introduce the topic. Discuss what customer needs are in the context of food service and why they are important. |
| 2 | Group Activity: Interactive Cards | 10 mins | Distribute printable cards to each student. Instruct them to fill out the cards based on examples of customer needs they can think of. |
| 3 | Class Discussion | 5 mins | Facilitate a discussion based on the completed cards. Encourage students to share their thoughts without revealing individual cards. |
| 4 | Random Checking | 5 mins | Collect or randomly check the cards completed by students to assess understanding of customer needs, ensuring confidentiality. |
| 5 | Summary and Closing | 5 mins | Summarise the key points discussed during the lesson. Reinforce the importance of understanding customer needs in the food industry. |
Assign a brief reflection for students to write about a personal experience related to customer needs in a restaurant or food service scenario. This will be submitted online, allowing for private review without any student presentations.
“Good morning, everyone! Today, we’re going to explore an essential topic in the world of Hospitality & Catering: customer needs in food.
Can anyone tell me what they think ‘customer needs’ are? (Pause for responses).
Great! Customer needs refer to what your customers want and require when they dine. These could range from dietary preferences to service expectations. Understanding customer needs is crucial because it helps businesses tailor their offerings and provide exceptional service.
Let’s think about why this is so important. Can anyone share why understanding these needs might impact a restaurant's success? (Pause for responses).
Excellent points! As we go through this lesson, keep in mind how valuable it is to listen and respond to customer requirements in the food industry.”
“Now, I want us to dive into a fun activity! I will be handing out printable cards to each of you.
On these cards, I’d like you to write down at least three examples of customer needs you've observed or can think of in a food service context. These could be anything from allergies to service preferences, or even aspects like ambience and dining environment.
Take about 10 minutes to fill out your cards. Once you're done, we'll move on to a discussion about your findings.”
(Distribute the cards and allow students 10 minutes to complete them.)
“Fantastic job filling out your cards! Now, I’d like to hear from you.
I will ask a few of you to share some of the needs you've written down, but remember, don’t reveal what you noted down on your individual cards just yet. Instead, talk about the different categories or types of needs in a general sense.
For instance, consider customer preferences for vegetarian meals. Who can elaborate on that topic?”
(Encourage students to share their thoughts for about 5 minutes and guide the discussion.)
“Great insights everyone! Now, for the next part, I would like to do a little check-in to see your understanding of customer needs.
Please pass your cards to the front of the class. I’ll randomly select a few cards to review and provide feedback. Don’t worry; your names won’t be on the cards, so this remains confidential.
I’ll take a few minutes to read through them, and then we can continue our discussion.”
(Collect the cards and glance through them for a few minutes.)
“Thank you for your participation and the thoughtful contributions today!
To summarise, we explored what customer needs are and why they matter in the food industry. We discussed various examples, and you all engaged well in sharing your experiences.
Remember, recognising and responding to customer needs is fundamental in delivering high-quality service in hospitality.
For your homework, I’d like you to reflect on a personal experience related to customer needs in a restaurant or food service scenario. Write about what happened and how it made you feel, as well as any customer needs you think were or weren’t met.
Please submit your reflection online, and don’t hesitate to ask if you have any questions.
Thank you for a great lesson, and see you next time!”
| Question | Answer |
|---|---|
| What are customer needs in the context of food service? | |
| Why is understanding customer needs crucial for a restaurant's success? | |
| Can you give examples of dietary preferences that customers may have? | |
| What types of service expectations might customers have when dining out? | |
| How can ambience and dining environment influence customer experience? | |
| Why is it important to listen to customer feedback in the food industry? | |
| In what ways can a restaurant tailor its offerings to meet customer needs? | |
| Can a lack of understanding customer needs impact a restaurant's reputation? | |
| How might allergies influence menu choices in a restaurant? | |
| What role do personal experiences play in recognising customer needs? |