| Full lesson | Create for a teacher a set of content for giving a lesson, beginning with the lesson plan. Each new block of materials must begin with an H1 heading (other subheaders must be H2, H3, etc). When you describe required pictures, write those descriptions in curly brackets, for example: {A picture of a triangle} |
| Which subject | Business |
| What topic | Market research |
| What length (min) | 30 |
| What age group | Year or Grade 10 |
| Class size | 20 |
| What curriculum | |
| Include full script | |
| Check previous homework | |
| Ask some students to presents their homework | |
| Add a physical break | |
| Add group activities | |
| Include homework | |
| Show correct answers | |
| Prepare slide templates | |
| Number of slides | 5 |
| Create fill-in cards for students | |
| Create creative backup tasks for unexpected moments |
Market Research
Year 10
Business
20 students
This lesson corresponds with the National Curriculum by providing students with foundational knowledge of business practices and an understanding of market research techniques.
| Step Number | Step Title | Length | Details |
|---|---|---|---|
| 1 | Introduction to Market Research | 5 min | Brief overview of the lesson objectives and the significance of market research in business. |
| 2 | Checking Homework | 5 min | Review homework assignments without student presentations; discuss common issues and solutions. |
| 3 | Methods of Market Research | 10 min | Present different methods of conducting market research (e.g., surveys, focus groups, interviews). Engage students in a discussion about each method. |
| 4 | Distributing Printable Cards | 5 min | Hand out printable cards that students will fill out during the lesson to gather information related to market research methods. |
| 5 | Activity: Filling the Cards | 5 min | Students fill in the cards individually based on the discussion and methods presented. |
| 6 | Collecting/Random Checking | 5 min | Collect the printed cards or randomly check a few to assess understanding and participation. |
| 7 | Assigning Homework | 5 min | Explain and distribute the homework assignment related to market research concepts learned in class. Summarize key takeaways from the lesson. |
"Good morning, everyone! Today, we are diving into an essential topic for our business studies—Market Research. By the end of this lesson, you will understand why market research is crucial for any business, identify various methods used to conduct it, and develop some practical skills in gathering and analysing data. Are you ready to explore the world of market research?"
"Before we jump into today's content, I want to take a moment to check your homework. I won’t ask for any presentations, but I’d like to discuss what you found challenging and any common themes you noticed. Who would like to share any issues they encountered with the assignment? Remember, discussing our challenges can help us learn more effectively."
"Great! Now, let's move on to the methods of conducting market research. There are various techniques businesses use, each with its strengths and weaknesses.
Surveys: These can be done online or on paper and are a great way to gather quantitative data.
Focus Groups: In this method, a small group of people discuss a product or topic, providing qualitative insights.
Interviews: These are one-on-one conversations that can yield deep insights into consumer opinions.
Let's discuss these methods. Can anyone share their thoughts on which method they think is most effective and why?"
(Encourage students to voice their opinions and facilitate the discussion.)
"Now that we have an understanding of different methods, I'm going to hand out some printable cards. These will help you gather information based on what we’ve discussed today. Each card will have prompts for you to fill in that relate to the market research methods we covered. Please take one and make sure to write your name on it."
(Distribute the cards while ensuring everyone gets one.)
"For the next five minutes, I want you to fill in these cards individually. Reflect on the methods we discussed and write down your thoughts. Use your own words, and don't hesitate to express your opinion or any additional methods you think may be effective. You can also jot down any questions you might still have about market research."
(Give students time to complete the task and circulate the room to assist if needed.)
"Time's up! Please hand your cards to me. I’m going to collect them now, but I might also randomly check a few to assess your understanding and participation in this activity. Remember, this isn't a test, just a way for me to see where you are in your understanding of market research."
(Collect the cards and engage a few students in conversation about their responses.)
"To wrap up our lesson today, I want you to work on a homework assignment related to what we've learned about market research. You will create a small market research plan for a product of your choice, outlining which methods you would use and why. I will hand out the details of the assignment now.
Before we finish, does anyone have any questions regarding the lesson or the homework? Remember the key takeaways from today: market research is vital for understanding customers, there are several methods to conduct it, and every decision in business can be backed by data.
Thank you for your participation today, and I look forward to seeing your homework!"
What is market research, and why do you think it is important for businesses today?
Identify at least three different methods used in market research. Briefly describe each method and provide an example of when it would be most effective to use them.
Discuss the advantages and disadvantages of using surveys as a method for market research. In what scenarios might you prefer to use surveys over focus groups or interviews?
Choose a product you are familiar with, and outline a simple market research plan for it. Which methods will you choose to gather data, and why do you think they will be effective for this product?
After conducting your research, what data do you hope to gather about your chosen product? How will you analyse this data to draw meaningful conclusions?
Reflect on a time when you have been part of a focus group or survey. What insights did you gain from that experience, and how did it impact your understanding of market research?
What questions do you still have about market research methods? List at least two questions that you would like to explore further.
Based on what you learned in class, what do you believe is the most critical factor for successfully conducting market research? Justify your answer.
How do you think technology has changed the way businesses conduct market research? Provide at least two examples in your response.
Lastly, after completing your market research plan, explain how you would present your findings to stakeholders. What key elements would you highlight, and why?
| Question | Answer |
|---|---|
| What is market research and why is it important for businesses? | |
| Name three methods used to conduct market research. | |
| How do surveys gather quantitative data, and what are their advantages? | |
| What are focus groups, and what type of insights do they provide? | |
| Describe the purpose of interviews in market research. | |
| Which method of market research do you think is the most effective and why? | |
| What was your experience with the printable cards activity? What did you learn from it? | |
| Why is it essential to have a well-planned market research strategy for a product? | |
| Can you think of any additional methods of market research that were not discussed in class? | |
| What key takeaways from today's lesson will you apply to your homework assignment? |