Lesson Plan: Understanding Client Profiles in Design and Technology
Subject: Design and Technology
Year: 10
Duration: 30 Minutes
Lesson Objectives
By the end of this lesson, students will be able to:
- Understand the concept of a client profile in design and technology.
- Identify the key components of an effective client profile.
- Develop a basic client profile based on a given scenario.
Introduction (5 Minutes)
- Begin the lesson by asking students if they have heard of the term "client profile". Encourage a brief discussion.
- Explain that in design and technology, understanding who your client is plays a significant role in shaping products that meet their needs.
Direct Instruction (10 Minutes)
What is a Client Profile?
- A client profile is a detailed description of the client for whom a product or service is designed. It includes demographic information, preferences, needs, and goals.
Key Components of a Client Profile
-
Demographics
- Age
- Gender
- Occupation
- Income level
-
Psychographics
- Interests
- Values
- Lifestyle choices
-
Needs and Goals
- Specific requirements for the product
- Goals the client hopes to achieve with the product
Group Activity (10 Minutes)
Scenario-Based Client Profile Creation
- Divide the class into small groups of 3-4 students.
- Provide each group with a different scenario outlining a fictitious client (e.g., a young couple looking for eco-friendly furniture, a tech-savvy teenager wanting a custom gaming desk).
- Ask each group to create a client profile based on their scenario. Encourage them to consider demographics, psychographics, and needs/goals.
Group Presentation
- After 5 minutes of discussion, ask each group to present their client profile to the class. Allow for questions and feedback.
Conclusion (5 Minutes)
- Recap the importance of understanding client profiles in design and technology.
- Emphasise how a well-defined client profile can lead to more effective and user-centred product designs.
Homework Assignment
Task
- Choose a real-life client (e.g., family member, friend, or neighbour) and conduct an interview.
- Prepare a detailed client profile that includes:
- Demographic information (age, occupation, etc.)
- Psychographic information (interests, values, etc.)
- At least three specific needs and goals they have regarding a product or service.
Expected Length
- The homework should be one page long, using bullet points or charts to present the information clearly.
Submission
- Submit your client profile in the next lesson.
Correct Answers for Homework
While the responses will vary based on interviews, students should aim to include:
- Demographics: Age (e.g., 30), Occupation (e.g., Teacher), Income level (as appropriate).
- Psychographics: Interests (e.g., gardening, technology), Lifestyle (e.g., environmentally conscious).
- Needs and Goals: Need for a garden shed, goal to reduce carbon footprint, desire for multifunctional outdoor space.
Note: Responses will differ based on individual client interviews, so ensure students are encouraged to be thorough yet concise in capturing the essence of their clients.
This lesson plan provides a structured approach to understanding client profiles in design and technology, encouraging both theoretical knowledge and practical application.