aidemia--modules-lessonstartideas_type	Give a creative idea how to begin a lesson
Which subject	Business
What age group	Doesn't matter
What topic	Boston matrix
Quantity	1
Any other preferences

Engaging Introduction to the Boston Matrix Lesson

Objective

To introduce students to the Boston Matrix and its application in business strategy through an interactive and creative approach.

Lesson Introduction: "The Product Portfolio Challenge"

Setting the Scene

Imagine you are the CEO of a dynamic company poised to launch a new product line. However, there's a twist: your company is on a deserted island with limited resources and fierce competition! Your task is to strategise using the Boston Matrix to determine how to allocate your resources effectively among your various products.

Activity: Forming Product Groups

1. Group Formation: Divide the class into small groups. Each group will represent a different company on the island.

2. Product Idea Generation: Each group must brainstorm and create their own product portfolio. They can choose from various categories such as consumer electronics, food and beverage, fashion, or eco-friendly products. Each company should propose at least four unique products.

   • Stars: Products that are expected to have high growth and high market share.
   • Cash Cows: Products that have high market share but low growth potential.
   • Question Marks: Products with low market share but high growth potential.
   • Dogs: Products that have both low market share and low growth potential.

3. Mapping the Products: Once the groups have developed their product ideas, they will plot them on a large Boston Matrix template drawn on a whiteboard or flipchart.

Engaging the Class

• Presentations: Each group will then take a few minutes to present their product portfolio and explain why they categorised each product in their chosen quadrant of the Boston Matrix.

• Discussion Questions: Encourage the class to ask questions and provide feedback about the group’s choices. Some guiding questions could include:

  • What strategies can be employed to turn a Question Mark into a Star?
  • How can Cash Cows support the growth of other products?
  • Are there any Dogs that might still have potential?

Transition to Lesson Content

As the presentations conclude, segue into the core content of the lesson:

"Now that we've creatively explored the potential of our products and their market positioning, let's delve deeper into the Boston Matrix, its significance in business strategy, and how companies effectively manage their product portfolios to maximise growth and profitability."

Conclusion

This engaging and interactive introduction not only piques the students' interest but also provides a practical understanding of the Boston Matrix, setting the foundation for further exploration of strategic marketing concepts.