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Which subject	Business
What topic
What length (min)	30
What age group	Adult courses
Class size	20
What curriculum
Include full script
Check previous homework
Ask some students to presents their homework
Add a physical break
Add group activities
Include homework
Show correct answers
Prepare slide templates
Number of slides	5
Create fill-in cards for students
Create creative backup tasks for unexpected moments

Lesson plan

Topic

Understanding Marketing Mix (4 Ps)

Objectives

To understand the concept of the marketing mix (product, price, place, promotion).
To analyse how the 4 Ps can be applied in real-world business scenarios.
To apply knowledge by creating a marketing mix for a chosen product or service.

Materials

Whiteboard and markers
PowerPoint presentation on the 4 Ps
Handouts with a summary of the marketing mix
Case studies of successful marketing strategies
Access to market research data (online resources)

Grade/Age Group

Adult Courses

Subject

Business

Class Size

20 Students

Lesson Length

30 Minutes

National Curriculum Alignment

This lesson adheres to UK National Curriculum guidelines by promoting understanding of marketing principles relevant to contemporary business.

Lesson Structure

Step Number	Step Title	Length	Details
1	Introduction	5 min	Briefly introduce the marketing mix (4 Ps) concept. Discuss why it is essential for businesses.
2	Explanation of Product	5 min	Define 'Product' in the context of marketing. Use examples from well-known brands to illustrate.
3	Explanation of Price	5 min	Discuss pricing strategies and their impact on consumer behavior. Include case studies for context.
4	Explanation of Place	5 min	Explore distribution channels and their importance for product accessibility. Use examples to clarify.
5	Explanation of Promotion	5 min	Cover various promotional strategies (advertising, PR, sales promotions) with real-life examples.
6	Group Activity	3 min	Divide students into small groups to discuss and identify the 4 Ps for a given product/service.
7	Review and Questions	2 min	Recap the lesson and open the floor for questions to clarify any outstanding points.
8	Homework Assignment	0 min	Assign students to create a marketing mix for a product of their choice. Check homework by reviewing submissions rather than presentations.

Homework

Students will prepare a brief outline of a marketing mix for a product/service of their choice, applying the concepts discussed in class. Submissions should be emailed by the end of the week for assessment without the need for presentation in class.