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Which subjectEnglish
What topicRhetorical Analysis of an advertisement
What length (min)30
What age groupYear or Grade 10
Class size20
What curriculum
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Number of slides5
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Lesson plan

Lesson Plan: Rhetorical Analysis of an Advertisement

Topic

Rhetorical Analysis of an Advertisement

Objectives

Materials

Grade/Age Group

Year/Grade 10

Subject

English

Class Size

20 students

Alignment with National Curriculum

This lesson plan is designed to meet the Common Core Standards for English Language Arts, specifically focusing on text analysis and persuasive writing.

Lesson Structure

Step Number Step Title Length (minutes) Details
1 Introduction to Rhetoric 5 Define rhetoric and explain its purpose in advertising. Discuss the three rhetorical appeals: ethos, pathos, logos.
2 Analyzing Advertisements 10 Distribute printed advertisements to each student. In pairs, students identify and label examples of ethos, pathos, and logos in the ads.
3 Group Discussion 5 Regroup as a class and discuss findings. Encourage students to share examples and evaluate the effectiveness of the rhetorical strategies used.
4 Rhetorical Analysis Assignment 5 Introduce the Rhetorical Analysis Graphic Organizer. Explain how to complete it using their selected advertisement's rhetorical elements.
5 Independent Work 5 Students independently fill out the graphic organizer, analyzing their chosen advertisement. Provide support as needed.
6 Homework Assignment 5 Assign students to write a short analysis of the advertisement using the graphic organizer as a guide. Explain that homework will be checked for completion without presentations.

Homework

Students will complete a written rhetorical analysis of their chosen advertisement using the completed graphic organizer. Submit by the next class.

Assessment

Reflection

At the end of the lesson, teachers should note what worked well and any areas for improvement for the next class. Consider student engagement and understanding of the concepts.

Lesson script