aidemia--modules-lessonplan_request	Titles of parts of the lesson must be formatted as headings
What to create	Lesson plan
Which subject	Business
What topic	Re-branding a business
What length (min)	45
What age group	Year or Grade 8
Include homework
Include images descriptions
Any other preferences

Lesson Plan: Re-Branding a Business

Grade Level: 8

Subject: Business

Duration: 45 minutes

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Objectives

By the end of this lesson, students will be able to:

• Understand the concept of re-branding.
• Identify reasons why a business may decide to re-brand.
• Explore the steps involved in the re-branding process.
• Develop a basic re-branding strategy for a hypothetical business.

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Materials Needed

• Whiteboard and markers
• Projector and computer for presentation
• Worksheets for group activities
• Case study handouts

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Lesson Outline

1. Introduction (5 minutes)

• Begin with a brief discussion on branding and why it is important for businesses.
• Ask students to share well-known brands and what they like about those brands.

2. Definition of Re-Branding (10 minutes)

• Definition: Re-branding is the process of changing the corporate image of an organization.
• Discuss the importance of having a strong brand identity and how it can impact consumer perceptions.

Image Suggestion:

{The image of a brand logo being redesigned with vibrant colors and modern graphics.}

3. Reasons for Re-Branding (10 minutes)

• Present and discuss common reasons for re-branding:
  • Change in target market
  • Merging or acquisition
  • Negative publicity or reputational damage
  • Outdated brand identity
  • Expanding product offerings

4. Steps in the Re-Branding Process (15 minutes)

• Detail the steps involved in re-branding:
  1. Research and Analysis
  2. Concept Development
  3. Design and Messaging
  4. Implementation
  5. Monitoring and Evaluation
• Divide students into small groups and assign each group a step of the re-branding process to discuss and present back to the class.

Image Suggestion:

{The image of a team brainstorming ideas for a new brand logo, with sticky notes and sketches on a wall.}

5. Group Presentations (5 minutes)

• Allow groups to present the step they discussed, sharing their thoughts and ideas with the class.

6. Conclusion (5 minutes)

• Summarize the key points about re-branding.
• Discuss real-life examples of successful and unsuccessful re-branding (e.g., Tropicana’s packaging change, Kentucky Fried Chicken’s rebranding to KFC).

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Homework Assignment

Objective:

To encourage students to apply the concepts of re-branding in a practical scenario.

Tasks:

1. Choose a brand that you think needs to be re-branded.
2. Write a paragraph explaining why you chose this brand and what changes you would suggest.
3. Create a new logo for the brand using either hand-drawing or a digital tool.

Submission:

• Submit your written paragraph and logo design by next class.

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Homework Answers (for teacher reference)

1. Criteria for choosing a brand:

   • Outdated design, loss of market relevance, negative public perception, etc.

2. Expected changes in the paragraph:

   • Students might mention introducing a modern look, more relatable messaging, or focusing on sustainability issues as per market trends.

3. Logo design:

   • Students’ logos will vary; the focus should remain on creativity and the ideas reflected in their paragraphs.

Image Suggestion:

{The image of a student working on designing a logo on a computer, with sample images of logos in the background.}

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This lesson plan provides a comprehensive framework for teaching students about re-branding within a business context, enabling them to express creativity while solidifying their understanding of the topic.