| Full lesson | Create for a teacher a set of content for giving a lesson, beginning with the lesson plan. Each new block of materials must begin with an H1 heading (other subheaders must be H2, H3, etc). When you describe required pictures, write those descriptions in curly brackets, for example: {A picture of a triangle} |
| Which subject | Business |
| What topic | 1. Define advertising and its impact on consumer buying behaviors. 2. Evaluate the origin of advertising and past and current trends in the advertising and promotion industry. 3. Explain the benefits and advantages of advertising. |
| What length (min) | 90 |
| What age group | Year or Grade 11 |
| Class size | 20 |
| What curriculum | |
| Include full script | |
| Check previous homework | |
| Ask some students to presents their homework | |
| Add a physical break | |
| Add group activities | |
| Include homework | |
| Show correct answers | |
| Prepare slide templates | |
| Number of slides | 5 |
| Create fill-in cards for students | |
| Create creative backup tasks for unexpected moments |
Define advertising and its impact on consumer buying behaviors, evaluate the origin of advertising and past and current trends in the advertising and promotion industry, and explain the benefits and advantages of advertising.
Year/Grade 11
Business
20 students
| Step Number | Step Title | Length | Details |
|---|---|---|---|
| 1 | Introduction | 10 minutes | Introduce the topic of advertising. Discuss students' initial thoughts and experiences with advertising. |
| 2 | Definition of Advertising | 15 minutes | Define advertising. Share examples and engage students in discussions on how advertising impacts their purchasing decisions. |
| 3 | History of Advertising | 20 minutes | Present a brief history of advertising, focusing on key developments and changes over time. Use slides to illustrate trends. |
| 4 | Current Trends | 15 minutes | Discuss current trends in the advertising industry. Group students to brainstorm and share observations on modern advertising practices. |
| 5 | Benefits of Advertising | 15 minutes | Explain the benefits and advantages of advertising for businesses. Discuss how advertising influences consumer choices and market trends. |
| 6 | Group Activity | 10 minutes | Organize students into small groups to analyze a recent advertisement and discuss its effectiveness based on what they learned. |
| 7 | Conclusion and Homework | 5 minutes | Summarize key takeaways from the lesson. Assign homework: write a one-page reflection on the importance of advertising in today’s society without presenting it in class. |
This lesson aligns with national standards for Business Education, addressing advertising principles and consumer behavior within the broader context of marketing principles.
Each student will write a one-page reflection on the importance of advertising in today’s society; submissions will be collected at the beginning of the next class without any presentations.