| Full lesson | Create for a teacher a set of content for giving a lesson, beginning with the lesson plan. Each new block of materials must begin with an H1 heading (other subheaders must be H2, H3, etc). When you describe required pictures, write those descriptions in curly brackets, for example: {A picture of a triangle} |
| Which subject | Business |
| What topic | origin of advertising and identify past and current trends |
| What length (min) | 90 |
| What age group | Doesn't matter |
| Class size | 20 |
| What curriculum | |
| Include full script | |
| Check previous homework | |
| Ask some students to presents their homework | |
| Add a physical break | |
| Add group activities | |
| Include homework | |
| Show correct answers | |
| Prepare slide templates | |
| Number of slides | 5 |
| Create fill-in cards for students | |
| Create creative backup tasks for unexpected moments |
Business
Origin of Advertising and Identifying Past and Current Trends
High School (Grades 9-12)
90 minutes
20
This lesson aligns with the national curriculum standards for business education, promoting understanding of marketing principles and advertising strategies.
| Step Number | Step Title | Length (minutes) | Details |
|---|---|---|---|
| 1 | Introduction to Advertising Origins | 15 | Discuss the definition of advertising and its importance in business. Provide an overview of its history. Show a short video clip showcasing early advertising examples. |
| 2 | Historical Timeline Activity | 20 | Students work in pairs to create a timeline of significant advertising milestones. Each pair presents their section. Utilize handouts with key dates and events. |
| 3 | Group Task: Analyzing Trends | 30 | Divide students into small groups of 4. Each group researches current advertising trends using devices. Groups create a brief presentation on their findings. |
| 4 | Group Presentations | 15 | Groups present their findings to the class. Focus on the impact of their identified trends on consumer behavior and marketing strategies. |
| 5 | Class Discussion and Reflection | 10 | Facilitate a discussion about how advertising has evolved and its future implications. Encourage students to share thoughts on ethical advertising. |
| 6 | Homework Assignment | 5 | Assign students to write a one-page reflection on an advertisement they have seen recently and what trends it reflects. |
“Good morning, everyone! Today, we’re going to dive into the fascinating world of advertising—its origins, its evolution, and the trends we see today. To get us started, let’s define what advertising is. Can anyone share their thoughts on this?
[Pause for responses]
“That’s right! Advertising involves promoting products or services to encourage people to make a purchase or take an action. It's crucial for business success as it helps reach potential customers.
“Now, I’ll provide an overview of the history of advertising. We’ll explore significant milestones, from the early days of print ads to the digital age.
[Show the short video clip showcasing early advertising examples]
“Wasn’t that interesting? The creative designs, the messaging—it all set the stage for where we are today!”
“Now, it’s time to delve deeper into the evolution of advertising. I want you to turn to a partner next to you. Together, you are going to create a timeline of significant advertising milestones.
“Here are some handouts with key dates and events that will help guide your research. You’ll have 20 minutes to create your timelines. Remember, you aim to show how advertising has changed over the decades.
“I'll be walking around to assist if you have any questions.”
[Monitor time and assist as necessary]
“Time's up! Let’s hear each pair present your section of the timeline. When it’s your turn, make sure to highlight at least one key milestone and its significance to advertising history.”
“Great job on the timelines, everyone! Now, let’s move on to our next activity. I will divide you into small groups of four. Your task is to research current advertising trends using your devices.
“Each group will pick one trend to focus on and create a brief presentation on your findings. Think about the impact of these trends on consumer behavior and marketing strategies.
“You’ll have 30 minutes for this group work. Make sure to use credible sources and organize your presentations clearly. Let’s start!”
[Monitor and assist groups while they work]
“Fantastic teamwork, everyone! Now it’s time for your presentations. Each group will present their findings on the advertising trend you researched. Please focus on how this trend impacts consumers and businesses alike.
“Remember, you’ll have about 3 minutes for each group to present, followed by a few questions. Let’s begin!”
[Facilitate the presentations, encouraging questions after each one]
“Thank you for the insightful presentations! Let’s take a few moments to discuss how advertising has evolved over time. What dynamics are at play in shifting advertising methods? How do you think these trends will affect the future of advertising?
[Encourage students to share their thoughts and provide guidance on ethical advertising practices]
“I love hearing your insights! As we reflect on what we've learned today, consider how important it is to create advertising that is ethical and impactful.”
“For tonight’s homework, I’d like you to write a one-page reflection on a recent advertisement you’ve seen. Identify the current trends it reflects.
“Remember to submit your assignment through the school’s learning management system by next class. I’ll be checking for completion, but you don’t need to present your reflections.
“Does anyone have any questions about the assignment before we wrap up?”
[Address any questions]
“Excellent! Thank you for your participation today. I look forward to seeing your reflections. Have a great rest of your day!”