Discussion Questions for Business Class

Question 1: Understanding Target Markets

• What is a target market, and why is it essential for a business to define it?
  • Discuss the various factors that can influence the selection of a target market.
  • How does defining a target market help in creating effective marketing strategies?

Question 2: Mass Marketing vs. Market Segmentation

• What are the key differences between mass marketing and market segmentation?
  • Identify examples of each approach in contemporary marketing.
  • In what scenarios would mass marketing be more advantageous than market segmentation, and vice versa?

Question 3: The Concept and Types of Market Segmentation

• What are the different types of market segmentation—demographic, geographic, psychographic, and behavioral?
  • Can you provide examples of businesses that successfully utilize each type of segmentation?
  • Discuss how understanding these segmentation types can impact product development and marketing campaigns.