| Full lesson | Create for a teacher a set of content for giving a lesson, beginning with the lesson plan. Each new block of materials must begin with an H1 heading (other subheaders must be H2, H3, etc). When you describe required pictures, write those descriptions in curly brackets, for example: {A picture of a triangle} |
| Which subject | Business |
| What topic | Identify different forms of media. *Compare and contrast advantages and disadvantages associated with the different forms of media. *Define industry-specific terminology for each form of media |
| What length (min) | 90 |
| What age group | Doesn't matter |
| Class size | 20 |
| What curriculum | |
| Include full script | |
| Check previous homework | |
| Ask some students to presents their homework | |
| Add a physical break | |
| Add group activities | |
| Include homework | |
| Show correct answers | |
| Prepare slide templates | |
| Number of slides | 5 |
| Create fill-in cards for students | |
| Create creative backup tasks for unexpected moments |
Identify different forms of media; compare and contrast advantages and disadvantages associated with the different forms of media; define industry-specific terminology for each form of media.
Middle School to High School (Grades 6-12)
Business
20 students
Aligns with Common Core State Standards for reading, writing, speaking, and listening in the context of business education.
90 minutes
| Step Number | Step Title | Length | Details |
|---|---|---|---|
| 1 | Introduction to Media | 15 mins | Begin with a brief discussion introducing students to different forms of media (print, digital, etc.). Use examples they encounter in daily life. |
| 2 | Group Formation for Research | 5 mins | Divide the class into groups of 4-5 students for collaborative research on assigned media types (e.g., social media, television, newspapers). |
| 3 | Group Research Activity | 30 mins | Groups research their assigned media type, noting key characteristics, advantages, and disadvantages. Allow access to online resources. |
| 4 | Group Presentations | 20 mins | Groups share their findings with the class, focusing on terminology and comparisons. Encourage questions and discussion. |
| 5 | Class Discussion | 10 mins | Facilitate a class discussion comparing the advantages and disadvantages of the different media presented. Use the whiteboard to summarize key points. |
| 6 | Industry-Specific Terminology | 5 mins | Introduce and define key industry-specific terms related to media discussed during the lesson (e.g., CPM, engagement, audience reach). |
| 7 | Wrap-Up and Homework Assignment | 5 mins | Summarize the lesson and assign homework: write a one-page reflection on a chosen media type's impact, including its advantages, disadvantages, and relevant terminology. Clarify that this will be checked without presentations. |
Students will write a one-page reflection on a chosen media type, discussing its advantages, disadvantages, and including specific industry terminology. This will be checked for completion and understanding without the need for student presentations.
"Good morning, class! Today, we are going to explore the fascinating world of media. Can anyone share what they think of when they hear the word 'media'? Think about the various forms you encounter every day. For example, we have print media like newspapers, digital media like social media and websites, and even broadcast media like television and radio.
Let's take a moment to think. I want you to turn to your partner and discuss one or two examples of media you use regularly. I'll give you two minutes. Ready, set, go!"
"Alright, everyone! I love hearing your thoughts on media. Now, we are going to take a deeper dive into specific types of media. I will divide you into groups of 4 or 5. Each group will research a specific media type such as social media, television, newspapers, or any other type we’ve discussed.
Please gather in your groups now. Once you're in your groups, I will assign your specific media type."
"Now that you’re in your groups, you will have 30 minutes to conduct your research. Each group will explore the key characteristics, advantages, and disadvantages of your assigned media type. Use the materials I provided, and feel free to use your computers or tablets to find more information online.
Remember to take notes during your research to prepare for your presentation later. Are there any questions before we begin? Great! Let's get started — I'll keep time for you!"
"Time's up! It’s time for each group to present what you discovered. Each group will have about 3-4 minutes to share their findings. I want you to focus on key characteristics of your media type, the terminology you learned, and the advantages and disadvantages.
As you present, I encourage the rest of you to ask questions and join in a discussion. Let’s start with Group 1!"
"Thank you for those insightful presentations! You all did a fantastic job. Now, let’s open the floor for a class discussion. I’ll write down some of the key points you’ve mentioned on the whiteboard.
How do the different media types compare in terms of advantages and disadvantages? What stood out to you? Let’s brainstorm together. What are the most significant differences or similarities?”
"Great discussion, everyone! Now, let’s focus on some industry-specific terms that relate to the media types we talked about. I’m going to introduce a few key terms:
If you have questions about these terms or how they relate to the media we've discussed, now is the time to ask!"
"To wrap things up, I want to summarize what we’ve learned today about the different forms of media, their characteristics, and industry terminology.
For your homework, I’d like you to write a one-page reflection on a media type of your choice. Discuss its advantages, disadvantages, and include at least one or two industry-specific terms from our lesson.
I will collect the reflections, but don’t worry; you won’t need to present them. Is everyone clear on the assignment? Great job today! I can’t wait to read your reflections!"