# Professional Profile: Eric Tsui
## Overview of Professional Roles
Eric Tsui currently holds the position of Associate Director at the Behaviour and Knowledge Engineering (BAKE) Research Centre. Simultaneously, he serves as a Senior Educational Development Officer within the Educational Development Centre at The Hong Kong Polytechnic University. His expertise has significantly shaped the landscape of knowledge management and educational development over the years.
## Editorial and Educational Contributions
Since 2015, Professor Tsui has taken on the role of Managing Regional Editor (Asia) for the Journal of Knowledge Management. With over 15 years of experience, he has successfully directed and delivered a Master’s program in Knowledge Management, demonstrating a commitment to advancing academic knowledge in this critical field.
## Advocacy for Technology-Enhanced Learning
A strong advocate for innovation in education, Eric has led numerous projects focused on technology-enhanced teaching and learning. He is particularly dedicated to the promotion of blended learning approaches within the university, fostering a dynamic educational environment.
## Research Interests and Initiatives
Professor Tsui's research interests are diverse, encompassing Knowledge Management technologies, blended learning methodologies, cloud services, and collaborative practices. Notably, he leads a Professional Certificate program featuring two Massive Open Online Courses (MOOCs) on edX, which explore vital subjects including Knowledge Management, Big Data, and Industry 4.0.
## Advisory Roles and Consultancy
In addition to his academic responsibilities, Eric serves as an honorary advisor on Knowledge Management to two government departments in Hong Kong. He also provides consultancy services and professional guidance to various private organizations and non-governmental organizations across several countries, including Singapore, Malaysia, Thailand, Australia, Japan, and Brunei.
## Academic Qualifications and Achievements
Eric holds a Bachelor of Science (Honors), a PhD, and an MBA, showcasing a robust academic background that supports his professional endeavors. His contributions to the field have been recognized through multiple international awards in Knowledge Management and E-Learning, including the prestigious Knowledge Management Award for Excellence in 2021. Furthermore, he has been acknowledged as an exemplary academic in The Hong Kong Polytechnic University’s Annual Reports on two occasions over the past seven years.
## Conclusion
Eric Tsui's extensive experience and commitment to the advancement of Knowledge Management and educational practices position him as a critical figure in his field. His initiatives and advocacy for innovative learning methods continue to impact students and professionals alike, reflecting his dedication to education and knowledge dissemination.