Grade 11 Business Students
Module 1: Introduction to Marketing
- Lesson 1: Understanding Marketing Concepts
- Lesson 2: Marketing Mix and Elements
- Lesson 3: Marketing Research and Analysis
Module 2: Consumer Behavior
- Lesson 4: Understanding the Consumer Decision-Making Process
- Lesson 5: Identifying Consumer Needs and Wants
- Lesson 6: Factors Affecting Consumer Behavior
Module 3: Market Segmentation and Targeting
- Lesson 7: Understanding Market Segmentation
- Lesson 8: Targeting Strategies
- Lesson 9: Positioning - Creating Brand Identity
Module 4: Marketing Communication
- Lesson 10: Integrated Marketing Communication
- Lesson 11: Advertising and Promotion
- Lesson 12: Public Relations and Sales Promotion
Module 5: Digital Marketing
- Lesson 13: Digital Marketing Strategy
- Lesson 14: Social Media Marketing
- Lesson 15: Search Engine Optimization and Analytics
Note: This course plan is designed to be taught over 15 weeks, but the instructor may adjust it to fit the needs of the class. Additionally, practical exercises and projects can be assigned to reinforce the concepts learned in class.