aidemia--modules-lessonstartideas_type	Give a creative idea how to begin a lesson
Which subject	Business
What age group	Year or Grade 10
What topic	Market research
Quantity	1
Any other preferences

Engaging Lesson Introduction: The Market Research Adventure

Lesson Hook: The Mystery Shopper Challenge

Setting the Scene

Imagine you are the owner of a brand-new ice cream shop in a bustling downtown area. You have a fantastic idea for unique flavors, a charming shop design, and even a catchy name. But there's one big question lingering in your mind: Will anyone actually want to buy your ice cream?

To answer this question, you need to conduct market research!

The Challenge

Today, we will kick off our lesson with a Mystery Shopper Challenge!

1. Group Division: Divide the class into small groups of 3-4 students. Each group will represent a different ice cream shop concept (e.g., organic ingredients, exotic flavors, vegan options, etc.).

2. The Mystery Shopper Mission: Each group will be tasked with creating a short survey aimed at potential customers to gauge their interest in the ice cream shop concept. Questions may include:

   • What unique flavors would you like to see?
   • How much are you willing to pay for an ice cream cone?
   • What factors influence your decision when choosing an ice cream shop?

3. Role Play: Once your surveys are created, each group will take turns becoming "mystery shoppers" and interviewing other groups about their concepts using the surveys.

Debrief and Discussion

After the mystery shopping experience, we will gather as a class to discuss:

• What insights did you uncover?
• Were there any surprises in customer preferences?
• How can these findings guide your marketing strategy?

Conclusion

This interactive activity will serve as a jumping-off point for our deeper exploration of market research, its importance in business decisions, and the techniques used to collect and analyze consumer data. So grab your materials, team up, and let’s step into the shoes of a market researcher!

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This engaging introduction not only sets the tone for the lesson but also encourages collaboration, creativity, and practical application of market research concepts in the world of business.