| Full lesson | Create for a teacher a set of content for giving a lesson, beginning with the lesson plan. Each new block of materials must begin with an H1 heading (other subheaders must be H2, H3, etc). When you describe required pictures, write those descriptions in curly brackets, for example: {A picture of a triangle} |
| Which subject | Business |
| What topic | Promoting and Selling (NSW Curriculum, Australian focus) |
| What length (min) | 60 |
| What age group | Year or Grade 8 |
| Class size | 20 |
| What curriculum | Australian, NSW stage 4 commerce syllabus |
| Include full script | |
| Check previous homework | |
| Ask some students to presents their homework | |
| Add a physical break | |
| Add group activities | |
| Include homework | |
| Show correct answers | |
| Prepare slide templates | |
| Number of slides | 5 |
| Create fill-in cards for students | |
| Create creative backup tasks for unexpected moments |
Year 8
Business
Promoting and Selling (NSW Curriculum, Australian Focus)
20
60 minutes
| Step Number | Step Title | Length | Details |
|---|---|---|---|
| 1 | Introduction to Promotion | 10 minutes | Discuss what promotion is, its importance, and an overview of different types. Use examples relevant to Australian businesses. |
| 2 | Exploring Selling Techniques | 15 minutes | Introduce various selling techniques and discuss how they apply in different contexts. Involve students by asking for examples. |
| 3 | Activity: Printable Cards | 15 minutes | Distribute printable cards to each student. Explain that they need to fill in key concepts related to promotion and selling during the next activity. |
| 4 | Group Activity Discussion | 10 minutes | In their groups, students discuss what they learned and how these concepts relate to real businesses. Encourage sharing of ideas within groups. |
| 5 | Collecting/Checking Cards | 5 minutes | Collect the filled cards or randomly check them to assess understanding without presentations. Provide feedback on common points. |
| 6 | Conclusion and Recap | 5 minutes | Recap the key points covered in the lesson and answer any outstanding questions from students. Clarify the importance of the session for future lessons. |
Students will further explore a local business's promotion strategies and prepare a short written report (1-2 paragraphs) to be submitted in the following class. Feedback will be given on these reports without presentations.
"Good morning, everyone! Today, we are going to dive into the exciting world of promoting and selling, which are essential concepts in business. So, let’s start by discussing what we mean by 'promotion.'
Can anyone share what they think promotion is?
[Pause for responses]
Fantastic! Promotion is all about communicating the value of a product or service to potential customers. It helps businesses attract attention and encourages people to buy.
Now, can anyone give me an example of a type of promotion?
[Allow students to share examples]
Great examples! We have advertising, sales promotions, public relations, and social media marketing, just to name a few. These methods are used by Australian businesses all around us. Remember, the purpose of promotion is to create awareness and interest. Let's keep this in mind as we move forward."
"Next, we’ll look into various selling techniques. Selling is not just about exchanging money for goods; it requires skill and strategy.
Let’s discuss some common selling techniques. Can anyone tell me one technique?
[Encourage students to contribute]
Absolutely! There’s consultative selling, where a salesperson helps the buyer determine their needs. There’s also upselling, which encourages customers to buy a more expensive item.
How do you think these techniques can apply in different contexts, like retail or online sales?
[Facilitate a discussion]
Exactly! In a retail store, a salesperson might demonstrate a product to persuade a customer, while in online selling, we might use persuasive language in descriptions to encourage a purchase. Excellent work, everyone!"
"Now it’s time for an activity! I have some printable cards for each of you.
Please take one and think of key concepts we’ve discussed about promotion and selling that you would like to write down.
[Distribute activity cards]
Take a few minutes to fill in your cards, focusing on any terms, methods, or strategies that stand out to you. You can be creative in how you present the information, maybe even drawing connections between concepts. Ready? Start writing!"
"Now that you’ve filled in your cards, let’s break into small groups.
In your groups, take a moment to share what you wrote. Discuss how these promotion and selling methods relate to real businesses, perhaps some you know well.
I’ll give you 10 minutes for this discussion. Make sure everyone gets a chance to contribute their thoughts!"
[Monitor group discussions and encourage engagement]
"Time’s up! I hope you had some engaging discussions.
I’d like to collect your cards now, so please pass them to the front. I will quickly review a few and give you feedback on your understanding of today’s material.
[Collect cards and check a few]
I noticed a lot of you mentioned ‘social media marketing,’ which is excellent! It's a critical method of promotion today, especially with younger audiences."
"To wrap up our lesson, let’s quickly recap what we covered today.
We discussed the fundamental concept of promotion, different selling techniques, and participated in some interactive activities to reinforce our learning. Why is understanding these concepts important for us moving forward?
[Pause for responses]
Yes, these skills are vital not only in business but in everyday interactions. They help us understand how products and services are presented to us.
Do you have any final questions before we finish up?
[Address any last queries]
Great! For homework, I want you to explore a local business’s promotion strategies and prepare a short written report. Remember, it should be 1-2 paragraphs.
Thank you all for your participation today! See you next class!"
| Slide Number | Image | Slide Content |
|---|---|---|
| 1 | {Image: A vibrant advertisement} | - Definition of promotion: Communicating value of a product/service to attract customers. |
| - Types of promotion: Advertising, Sales Promotions, Public Relations, Social Media Marketing. | ||
| - Purpose: Create awareness and interest. | ||
| 2 | {Image: A salesperson assisting a buyer} | - Selling is more than exchanging money for goods; it requires skill and strategy. |
| - Selling techniques: Consultative Selling, Upselling. | ||
| - Applications: Retail demonstrations vs. online persuasive language. | ||
| 3 | {Image: Printable cards with notes} | - Activity: Fill in cards with key concepts about promotion and selling. |
| - Focus on terms, methods, strategies. | ||
| - Creative presentation encouraged. | ||
| 4 | {Image: Small groups discussing} | - Group activity: Share what you wrote on cards. |
| - Discuss connections to real businesses. | ||
| - 10-minute group discussion. | ||
| 5 | {Image: Collected activity cards} | - Collecting cards to review understanding. |
| - Feedback on common themes, like ‘social media marketing’. | ||
| - Importance of promotion in everyday interactions. | ||
| - Homework: Explore a local business’s promotion strategies; write a report (1-2 paragraphs). |
| Question | Answer |
|------------------------------------------------------------------------------------------|--------|
| What is your understanding of promotion in a business context? | |
| Can you name a few types of promotion used by businesses? | |
| How does promotion create awareness and interest among potential customers? | |
| What is consultative selling and how does it differ from other selling techniques? | |
| Can you provide an example of how upselling might work in a retail environment? | |
| In what ways can selling techniques be applied to online sales? | |
| Why is social media marketing considered a critical method of promotion today? | |
| How do promotion and selling techniques influence consumer behavior? | |
| What key concepts related to promotion and selling stood out to you during today's lesson?| |
| Why is it important to understand promotion and selling in everyday interactions? | |What strategies might you use to promote a new product in your own business, and why do you think they would be effective?
Can you think of a time when a salesperson used a technique effectively on you? What was the situation, and what technique do you think they used?
How can social media marketing create a different type of customer engagement compared to traditional advertising methods?
If you were to create a promotional campaign for a local café, what methods would you include and why?
Why do you believe understanding selling techniques is important beyond just business transactions? Can you relate it to everyday experiences?