aidemia--modules-lessonstartideas_type	Give a creative idea how to begin a lesson
Which subject	Business
What age group	Year or Grade 10
What topic	Extended marketing mix
Quantity	1
Any other preferences

Lesson Introduction: The Extended Marketing Mix

Welcome to the World of Marketing!

Imagine This...

Imagine you're at a bustling market where vendors are showcasing their unique products. You notice a stall selling delicious handmade cupcakes, a stand offering the latest tech gadgets, and a vibrant booth featuring local artworks. What draws you to these stalls? Is it the delightful aroma of the cupcakes, the sleek design of the gadgets, or the passionate stories behind the artworks?

Setting the Scene

Today, we're diving into the fascinating concept of the Extended Marketing Mix—a powerful toolkit that helps businesses attract and retain customers in a competitive marketplace.

Activity: The Marketing Mix Challenge

To start off our lesson, let’s engage in a little challenge! I want you to picture yourself as a marketing manager for a brand new product.

• Choose a Product: It could be anything—a new fizzy drink, an eco-friendly gadget, or even a trendy fashion line.

• Think Variables: As you brainstorm, consider the following elements of the Extended Marketing Mix:

  • Product: What makes your product unique?
  • Price: What pricing strategy will you use?
  • Place: Where will you sell it?
  • Promotion: How will you advertise it?
  • People: Who are the key individuals involved in marketing and selling your product?
  • Process: What process will your customers go through from discovery to purchase?
  • Physical Evidence: What tangible elements will you provide to ensure customer satisfaction?

Time to Share!

Once you’ve fleshed out your ideas, we will split into groups to share our marketing visions and see how various products can be successfully marketed using the Extended Marketing Mix.

Ready, Set, Innovate!

Let’s get started on our marketing adventure and discover the creative strategies businesses use to stand out in the marketplace!