| Full lesson | Create for a teacher a set of content for giving a lesson, beginning with the lesson plan. Each new block of materials must begin with an H1 heading (other subheaders must be H2, H3, etc). When you describe required pictures, write those descriptions in curly brackets, for example: {A picture of a triangle} |
| Which subject | Business |
| What topic | new product development |
| What length (min) | 90 |
| What age group | Year or Grade 11 |
| Class size | 20 |
| What curriculum | |
| Include full script | |
| Check previous homework | |
| Ask some students to presents their homework | |
| Add a physical break | |
| Add group activities | |
| Include homework | |
| Show correct answers | |
| Prepare slide templates | |
| Number of slides | 5 |
| Create fill-in cards for students | |
| Create creative backup tasks for unexpected moments |
New Product Development
Grade 11
Business
20 students
This lesson aligns with the national curriculum standards for Business Education by promoting understanding of product development processes and encouraging teamwork and communication skills.
| Step Number | Step Title | Length (Minutes) | Details |
|---|---|---|---|
| 1 | Introduction to Product Development | 15 | Discuss the importance of product development in business. Present overview of the key stages. |
| 2 | Key Stages of Development | 20 | Explain each stage of New Product Development (Idea Generation, Screening, Concept Development, etc.). Use visuals to enhance understanding. |
| 3 | Group Brainstorming Session | 25 | Divide students into groups of 4. Each group brainstorms a new product idea, focusing on customer needs. Use templates to record their ideas. |
| 4 | Break & Physical Activity | 10 | Conduct a quick physical activity (like stretching or a short game) to energize students. |
| 5 | Group Work Continuation | 15 | Groups finalize their product ideas and prepare a brief presentation on their product's marketing strategy. |
| 6 | Group Presentations | 15 | Each group shares their product idea with the class. Focus on key features and marketing approach. |
| 7 | Wrap-up and Reflection | 5 | Summarize the key takeaways from the lesson. Discuss what students found interesting or challenging. |
Write a one-page reflection on what was learned about product development and how it can impact a business's success. Submit in the next class.
"Good morning, everyone! Today, we’re diving into a very important topic in the business world: New Product Development. Can anyone tell me why product development is crucial for businesses today? Think about the products you use daily.
[Pause for responses]
"Exactly! It allows businesses to innovate and meet customer needs effectively. Now, let’s outline what we’ll cover in this lesson: First, we’ll explore the key stages of product development, then you’ll work in groups to brainstorm new product ideas, and finally, you’ll present those ideas to the class. Let’s get started!"
"Now, let's talk about the key stages in the New Product Development process.
[Project slides with visuals]
"The first stage is Idea Generation. This is where brainstorming happens! Following that, we move to Screening, where ideas are assessed and filtered. Next is Concept Development, where we really flesh out our ideas.
[Continue with visuals for each stage]
"We then transition into a stage called Business Analysis, where we determine the market potential and profitability. This is followed by Product Development, where we actually create the prototype, and lastly, Marketing Strategy Development to prepare for the product launch.
"Has anyone ever been involved in a product development process? If yes, what stage did you find most interesting?
[Pause for responses]
"Great! Understanding these stages will help you tremendously as we move into our group activities."
"Okay, it’s time for some hands-on work! I will be dividing you into groups of four. Each group is going to brainstorm an idea for a new product.
[Distribute group work templates and explain]
"Remember to focus on customer needs and fill out the templates as you discuss. You have 25 minutes for this task. I'll set the timer now. Go ahead and be creative!"
"Fantastic job, everyone! Let’s take a quick break to recharge our minds and bodies. Please stand up and join me for a few minutes of stretching. Follow my lead!
[Lead a short stretching exercise or a fun physical game]
"Okay, everyone, let’s get back to our seats and continue with our group projects!"
"As we get back into our groups, it’s time to finalize your product ideas. You have 15 more minutes to prepare a brief presentation that outlines your product and its marketing strategy.
[Walk around to provide support and guidance]
"Make sure to think about what makes your product unique and how you plan to capture your target market’s interest. Let’s focus and be ready to present!"
"It’s presentation time! Each group will have three minutes to present their product idea. Make sure to highlight the key features and the marketing approach.
[Call up groups to present one by one]
"Great job, everyone! I can see a lot of creativity and thoughtfulness in your presentations.
[Encourage peers to ask questions after each presentation]
"Now, can any groups share what they found challenging during the presentation process?"
"Let’s wrap up our lesson today. What are some key takeaways you have about product development?
[Encourage several students to share their thoughts]
"Fantastic insights! Remember, understanding product development is vital to business success. For homework, I’d like each of you to write a one-page reflection on what you learned today and how product development impacts a business. Please submit that in our next class.
"Thank you all for your participation today—great work!"
What are some characteristics that make a product uniquely appealing to customers? Can you give an example from your own experience?
During the screening stage of product development, what criteria do you think are most important to evaluate an idea? Why?
Can you describe a product that you think has undergone a successful marketing strategy after its launch? What elements contributed to its success?
If you were to rename a product based on customer feedback, what changes would you consider making, and why?
Think about a time you faced challenges while working on a group project. How can those experiences inform your approach to product development in a team setting?
Stretch and Reach
Stand tall, stretch your arms high,
Touch the sky, give it a try.
Side Bends
Lean to the left, then to the right,
Feel that stretch, it feels just right.
March in Place
Lift your knees, march with pride,
Pump your arms, feel the stride.
Jumping Jacks
Jump out wide, then back again,
Let’s have fun, count to ten!
Arm Circles
Circle your arms, big and round,
Feel the strength, lift off the ground.
Heel Raises
Rise up on toes, hold for a beat,
Then back down, feel your feet.
Squats
Sit back low, like sitting in a chair,
Stand back up with the greatest care.
Twists
Stand up tall, twist to each side,
Let’s get loose, there’s no need to hide.
Deep Breaths
Inhale deep, hold it tight,
Exhale slowly, everything’s alright.
Balance on One Leg
Stand on one foot, lift the other,
Wobble a bit, just don’t smother.
Each exercise can be fun,
Keep moving, we’re not yet done!
Let’s refresh, then back to the class,
With energy high, we’ll surely pass!