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Which subject	Business
What topic	Competitor Analysis and Employer Branding
What length (min)	30
What age group	Doesn't matter
Class size	20
What curriculum
Include full script
Check previous homework
Ask some students to presents their homework
Add a physical break
Add group activities
Include homework
Show correct answers
Prepare slide templates
Number of slides	5
Create fill-in cards for students
Create creative backup tasks for unexpected moments

Lesson plan

Lesson Plan: Competitor Analysis and Employer Branding

Subject

Business

Topic

Competitor Analysis and Employer Branding

Grade/Age Group

All levels (appropriate for a wide range of students)

Length of Lesson

30 minutes

Number of Students

20

National Curriculum

This lesson aligns with the national curriculum standards for Business Studies, focusing on market research and branding strategies.

Objectives

• Understand the concept of competitor analysis
• Identify key elements of employer branding
• Analyze tools and techniques for effective competitor analysis
• Explore the relationship between employer branding and recruitment

Materials

• Whiteboard and markers
• Projector (for presentation slides)
• Handouts of competitor analysis templates
• Case studies on employer branding (digital or paper)
• Access to laptops or tablets for group work (if available)

Lesson Structure

Step Number	Step Title	Length	Details
1	Introduction to Competitor Analysis	5 minutes	Briefly explain what competitor analysis is and its importance in business. Use examples to illustrate.
2	Key Elements of Employer Branding	5 minutes	Discuss what employer branding means and why it matters. Highlight successful companies’ branding strategies.
3	Tools for Competitor Analysis	10 minutes	Present various tools and techniques for conducting competitor analysis (SWOT, Porter's Five Forces).
4	Group Activity	7 minutes	Divide students into groups to analyse a given case study on employer branding using provided templates.
5	Review and Q&A	3 minutes	Regroup and allow time for questions and clarification on concepts discussed.

Homework

• Assign students to conduct a brief competitor analysis on a business of their choice, using the templates provided in class.
• Ask them to reflect on the importance of employer branding in their chosen business.
• Homework must be submitted via email or a learning management system; no presentations required in class.

Assessment

• Monitor group activities for understanding and engagement.
• Review submitted homework for comprehension of concepts.

Additional Notes

• Encourage students to think critically about how competitor analysis can inform employer branding strategies in real businesses.
• Remind students to consider both qualitative and quantitative aspects in their homework.

Lesson script