Lesson start ideas	Give a creative idea how to begin a lesson
Which subject	English
What age group	Year or Grade 9
What topic	advertising persuasive devices
Quantity	1
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Lesson Introduction: The Power of Persuasion in Advertising

Hook: The Persuasive Challenge

Imagine walking into a store, and you are faced with a wall of colorful ads all vying for your attention. Each one clamoring to persuade you to choose their product over the rest.

Objective: Today, we’re going to explore the fascinating world of advertising and discover how companies use persuasive devices to influence you. But first, let’s set the stage with a little challenge!

Activity: The Advertisement Showdown

Step 1: Divide into Teams

Form two teams in the classroom. Each team will engage in a friendly competition to create the most persuasive advertisement for a new product: "Mystery Snack"!

Step 2: Time to brainstorm!

Give teams 5 minutes to brainstorm ideas. Here are some elements to think about:

• What does the "Mystery Snack" taste like?
• What makes it unique or special?
• How can you appeal to your audience’s emotions or interests?

Step 3: Create Your Ad

Once the brainstorming session is over, each team has 10 minutes to draft a short advertisement that uses at least three persuasive devices. They can choose from:

• Pathos: Emotional appeal (e.g., nostalgia, joy, or fear)
• Ethos: Credibility (e.g., expert endorsements)
• Logos: Logical appeal (e.g., statistics or facts)

Step 4: Present Your Ads

After 10 minutes, each team will present their advertisement to the class. Encourage creative presentations—use props, voices, or even costumes!

Step 5: Reflect and Discuss

Once all the ads have been presented, we will reflect on:

• Which advertisements persuaded you the most and why?
• What persuasive devices stood out?
• How do you think these strategies affect consumer choices?

Conclusion

With this fun, competitive activity, you’ll get a firsthand experience of how advertising works. By understanding these devices, you’ll become more critical consumers, able to spot these techniques in your daily life.

Now, let's dive deeper into the world of advertising and unpack these persuasive devices together. Are you ready to unlock the secrets behind successful advertisements? Let’s go!