Lesson plan
## Lesson Plan
### Topic
Marketing Mix: The 7 Ps
### Objectives
- Understand the concept of the marketing mix and its importance in business.
- Identify and describe each of the 7 Ps of marketing: Product, Price, Place, Promotion, People, Process, and Physical Evidence.
- Apply the 7 Ps to a real-world business scenario.
### Grade/Age Group
Secondary School (Ages 14-16)
### Subject
Business
### Duration
30 Minutes
### Number of Students
20
### National Curriculum Link
This lesson links to the Business Education curriculum by covering key marketing principles and frameworks relevant to business operations.
### Materials
- Whiteboard and markers
- Projector and screen
- Printed handouts with descriptions of the 7 Ps
- Case study examples for small group discussion
- Sticky notes and pens for student activities
### Lesson Structure
| Step Number | Step Title | Length (minutes) | Details |
|-------------|---------------------------------|-------------------|-------------------------------------------------------------------------|
| 1 | Introduction to the 7 Ps | 5 | Briefly explain the marketing mix and introduce the 7 Ps. |
| 2 | Exploring Each P | 10 | Divide students into small groups. Assign each group one 'P' to explore and present. Provide handouts. |
| 3 | Group Presentations | 5 | Groups share their findings with the class (no formal presentation, just sharing of ideas). |
| 4 | Real-World Application | 7 | Present a case study of a well-known brand and ask students to identify and analyze the 7 Ps. |
| 5 | Conclusion & Recap | 3 | Recap the key points learned about the 7 Ps. Encourage students to ask questions. |
### Homework
Students will create a short written assignment analyzing the marketing mix of a brand of their choice using the 7 Ps. Homework will be submitted online, and feedback will be provided without the need for public presentations.
### Assessment
- Observe group discussions and participation during presentations.
- Review of the homework assignments to check understanding of the 7 Ps.
Lesson script