Give a creative idea how to begin a lesson. The academic subject for which the text must be created - Business. Content must be appropriate ...
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aidemia--modules-lessonstartideas_typeGive a creative idea how to begin a lesson
Which subjectBusiness
What age groupYear or Grade 11
What topicMarketing functions
Quantity1
Any other preferences

Engaging Introduction to Marketing Functions

Lesson Hook: The Mystery Product Challenge

Objective:

To capture students' attention and stimulate curiosity about the essential functions of marketing.

Scenario Setup:

Imagine this: You are part of a team of marketing strategists at a booming tech startup. The CEO has just walked into the room with an exciting but mysterious product concept that could revolutionize the industry. Your mission? To create a marketing plan that will make this product a household name. But here’s the catch: you don't know what the product is!

Steps to Begin:

  1. Start with Mystery:

    • Walk into the classroom with a covered box or a bag and tell students that you have a "mystery product" inside.
    • Briefly describe it using vague descriptors, such as: "It's innovative," "It solves a common problem," and "It appeals to millennials."

  2. Group Activity:

    • Divide students into small groups and challenge them to brainstorm marketing functions that they think will be essential for successfully launching this product.
    • Ask them to consider aspects like product development, pricing strategies, promotion techniques, and distribution methods without knowing what the product actually is.

  3. Discussion and Reveal:

    • After 10-15 minutes of brainstorming, allow each group to share their ideas.
    • Then, reveal the "mystery product." (You can use a popular yet hypothetical product, such as a new eco-friendly gadget or a revolutionary app.)
    • Highlight how each of the marketing functions students discussed would apply to the newfound product, connecting the brainstorming session to real-world marketing applications.

Transition to Lesson Content:

Conclude by explaining that today's lesson will dive deeper into each of the marketing functions and how they play an integral role in turning innovative ideas into successful marketable products.

Key Functions to Explore:

This engaging introduction not only piques students’ interest but also promotes collaborative thinking and sets the stage for understanding marketing functions in a dynamic, real-world context.